Privacy Policy

I. Introduction

When you use Bello, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.

This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data. We recommend that you read this along with our privacy overview which highlights key points about our privacy practices.

II. Overview

A. Scope

This notice applies to users of Bello’s services anywhere in the world, including users of Bello’s apps, websites, features, or other services.

This notice describes how Bello and its affiliates collect and use data. This notice applies to all Bello users globally:

• Deliveries: individuals who request or receive delivery and related services via their Bello account.

• Drivers: individuals who provide delivery to individuals or through partner transportation companies.

• Order recipients: individuals who request or receive food or other products and services for delivery or pick-up via their Belo account. This includes individuals who use guest checkout features to access delivery or pick-up services without creating and/or logging into their account.

• Delivery persons: individuals who provide delivery services via Bello

• Guest Users: individuals who receive products and delivery services ordered by other Bello account owners.

All those subject to this notice are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places.

Please contact us or through the addresses below with any questions regarding our practices in a particular country or region.

III. Data collection and uses

A. The data we collect

Bello collects data:

• provided by users to Bello, such as during account creation

• created during use of our services, such as location, app usage, and device data

• from other sources, such as other users or account owners, business partners, vendors, insurance and financial solution providers, and governmental authorities

Bello collects the following data:

1. Data provided by users. This includes:

  • User profile information: We collect data when users create or update their Bello accounts, or place orders via guest checkout features. This may include their name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), driver’s license and other government issued documents (which may include identification numbers as well as birth date, gender, and photo). This also includes vehicle or insurance information of drivers and delivery persons, emergency contact information, user settings, and evidence of health or fitness to provide services using Bello apps.


  • Background check information (drivers and delivery persons): This includes information submitted during the driver/delivery person application process, such as driver history or criminal record (where permitted by law), license status, known aliases, prior addresses, and right to work. This information may be collected by an authorized vendor on Bello’s behalf.


  • Identity verification photos: This includes photos of users (such as, selfies) and/or their government issued identifications (such as, driver’s license or passports). Such photos may be used to verify a user’s identity, such as through facial verification technologies. Please see the section titled “How we use personal data” for more information regarding how user photos are used for safety and security purposes, including identity verification.


  • We may also infer demographic data from other data collected from users. For example, we may infer a user’s gender based on their first name to display personalized ads for third party products or services.


2. Data created during use of our services. This includes:

  • Location data (driver and delivery person): We collect precise or approximate location data from drivers’ and delivery persons’ mobile devices when the Bello app is running in the foreground (app open and on-screen) or background (app open but not on-screen).
  • Location data (order recipients). We collect precise or approximate location information from order recipients’ mobile devices if they enable us to do so via their device settings.
  • Bello collects such data from the time a ride or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen). See “Choice and transparency” below for information on how order recipients can enable precise location data collection.
  • In addition, precise location data collected from a driver’s device during a trip is linked to the order recipients account, even if the order recipient has not enabled precise location data to be collected from their device. This data is used for purposes such as receipt generation, customer support, fraud detection, insurance, and litigation.
  • Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; order details (such as date and time, requested pick-up and drop off addresses, distance traveled and items ordered); and payment transaction information (such as a restaurant’s or merchant’s name and location, amount charged, and payment method).
  • Usage data: We collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity.
  • Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
  • Communications data: We collect data regarding phone, text or in-app communications between users that are enabled through Bello’s app. This includes date and time, as well as the content of text or in-app messages. We may also collect the content of phone calls solely where users are notified in advance that the call may be recorded

• B How we use personal data

Bello uses data to enable reliable and convenient delivery, and other products and services. We also use such data:
  • to enhance the safety and security of our users and services
  • for customer support  
  • for research and development  
  • to enable communications between users (e.g. drivers and vendors)
  • for marketing and advertising
  • to send non-marketing communications to users
  • in connection with legal proceedings

• Data sharing and disclosure

Some of Bello’s services and features require that we share data with other users or at a user’s request. We may also share such data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.

Bello may share data:

1. With other users

This includes sharing:

  • Bakeries’ name, rating, and pickup and/or drop-off locations with drivers.


  • order recipients’ first name, delivery address, and order information with the restaurant or merchant and, for order deliveries, with the delivery person. We may also share ratings and feedback, or other information to the extent required by law, with the restaurant or merchant and, for order deliveries, the delivery person.


  • for drivers and delivery persons, we may share data with the order recipient(s) and restaurants or merchants, including name and photo; vehicle make, model, color, average rating provided by users; total number of trips; period of time since they signed up to be a driver or delivery person; contact information; and driver or delivery person profile, including compliments and other feedback submitted by past users.


  1. We also provide order recipients with receipts containing information such as a breakdown of amounts charged, driver or delivery person first name, photo, and route map. We also include other information on those receipts if required by law.

3. With the general public

Questions or comments from users submitted through public forums such as Bello social media pages may be viewable by the public, including any data included in the questions or comments submitted by a user.
4. With Bello service providers and business partners These include:
  • payment processors and facilitators
  • background check and identity verification providers
  • cloud storage providers
  • Google, in connection with the use of Google Maps in Bello’s apps (see Google’s privacy policy for information on their collection and use of data)
  • social media companies, including Facebook and Instagram, in connection with Bello’s use of their tools in Bello’s apps and websites (see Facebook’s privacy policy,  and Instagram privacy policy for information on their collection and use of data)

marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers to reach or better understand our users and measure advertising effectiveness

IV. Updates to this notice

A. The data we collect

We may occasionally update this notice. 

We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the Bello app or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices.

Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.